Old Spice and Twitter: getting social media right
Two case studies I predict you’ll be reading about a lot over the next couple of years: how Old Spice got social marketing right and how Twitter got introducing commerce right. Read more on Old Spice...
View ArticleHow to be successful in social advertising
Social is fast becoming king in the world of advertising. The rise of the internet, mobile devices and, of course, social networking, is rapidly propelling social advertising to the top of the tree,...
View ArticleThe scary thing is, our autopilot is terrible at strategy
Everyone with a passing interest in behavioural science knows that we humans make most of our decisions using our ‘autopilot’, which bypasses our need to think too much about what we’re doing. In...
View ArticleWhat the winding down of Wildfire means to the social marketing industry
It seems the big question following the announcement from Google that it is winding down the Wildfire social marketing platform is “Where does this leave the market?” Is this symptomatic of a wider...
View ArticleGet a grip: corporate executives are scared of losing control
The media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas’ price hike Q&A, and Ryanair...
View ArticleHow vertical networks are changing social media
While our personal lives and social existence seem irreversibly entwined to Facebook, users have largely resisted the temptation to share the details of their professional lives on the network. In some...
View ArticleBeyond greenwash to greatness: big brands are turning into society’s...
The Economist Intelligence Unit says social marketing is a top five trend for 2014 and new research says that purpose-driven messages live longest in consumers’ minds. If your brand wants to stand-up...
View Article
More Pages to Explore .....