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Old Spice and Twitter: getting social media right

Two case studies I predict you’ll be reading about a lot over the next couple of years: how Old Spice got social marketing right and how Twitter got introducing commerce right. Read more on Old Spice...

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How to be successful in social advertising

Social is fast becoming king in the world of advertising. The rise of the internet, mobile devices and, of course, social networking, is rapidly propelling social advertising to the top of the tree,...

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The scary thing is, our autopilot is terrible at strategy

Everyone with a passing interest in behavioural science knows that we humans make most of our decisions using our ‘autopilot’, which bypasses our need to think too much about what we’re doing. In...

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What the winding down of Wildfire means to the social marketing industry

It seems the big question following the announcement from Google that it is winding down the Wildfire social marketing platform is “Where does this leave the market?” Is this symptomatic of a wider...

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Get a grip: corporate executives are scared of losing control

The media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas’ price hike Q&A, and Ryanair...

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How vertical networks are changing social media

While our personal lives and social existence seem irreversibly entwined to Facebook, users have largely resisted the temptation to share the details of their professional lives on the network. In some...

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Beyond greenwash to greatness: big brands are turning into society’s...

The Economist Intelligence Unit says social marketing is a top five trend for 2014 and new research says that purpose-driven messages live longest in consumers’ minds.  If your brand wants to stand-up...

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